Ben Heller

Title: The transformative impact of generative AI on journalism

Abstract: This session will delve into the transformative impact of generative AI on journalism, led by Ben Heller, a GenAI Transformation Manager at Google Cloud. Attendees will learn about GenAI’s capabilities in enhancing content creation, production, and audience experiences, while also exploring the critical ethical considerations and potential risks, such as misinformation and bias. The discussion will also cover strategies for ensuring trustworthy and transparent journalistic practices in the AI era, emphasizing human oversight and continuous learning.

Bio: Ben Heller is a GenAI GenAI and GTM Lead for Google Cloud AI Services. He leads the design, scope, and transformation of AI and Generative AI solutions for Google Cloud customers. Ben has partnered with Raleigh Founded to be a startup GenAI Advisor and has been a guest lecturer for the US State Department, North Carolina State University, Duke, SKEMA and the University of Central Florida. Previously, Ben served as a Senior Advisor for Google Cloud Startups and before that, worked at SAS Institute managing the relationships for Citibank and the United Nations. Ben received his Masters in Applied Analytics from Columbia University in New York and is triple certified in Google Cloud and double certified in Microsoft Azure. He graduated with a Bachelors in Marketing and a Specialization in Sales from University of Central Florida.